When outfitting your kitchen with new appliances, two big names you’ll encounter are Whirlpool and KitchenAid. Both brands offer a wide selection of refrigerators, dishwashers, ranges, microwaves and more. But is one better than the other?
Whirlpool and KitchenAid have a complex history. Whirlpool purchased KitchenAid way back in 1986 but kept the brand names separate. Since then, the brands have continued operating independently.
Though they share a corporate parent, Whirlpool and KitchenAid appliances have distinct reputations, strengths and weaknesses. Below is an overview comparing the two brands across some key factors.
Whirlpool dates back to 1911 when it started out as an electric motor company in Michigan. Whirlpool began producing washers in the late 1920s and introduced its first home refrigerator in 1940.
Over the decades, Whirlpool expanded its appliance offerings and became one of the largest home appliance companies in the world. It now produces appliances under brands like Maytag, Amana and JennAir.
KitchenAid has its origins in 1919 when it launched as a company selling food mixers to help simplify meal prep. The popular KitchenAid stand mixer still remains the brand’s icon product today.
In 1985, KitchenAid introduced its first dishwasher, marking its expansion into manufacturing major kitchen appliances. Just a year later, Whirlpool acquired KitchenAid.
Whirlpool has a reputation for producing dependable, affordable appliances targeted at the mass market. Overall, Whirlpool is seen as a value brand focused on basics rather than innovation or high-end features.
KitchenAid is recognized for its premium design and build quality. KitchenAid positions itself as a desirable, aspirational brand for cooking and kitchen enthusiasts. Its products come with a higher price tag than Whirlpool.
According to Consumer Reports, both Whirlpool and KitchenAid earn very good marks for reliability and owner satisfaction. However, KitchenAid tends to rate slightly higher than Whirlpool, especially for washing machines, dryers and dishwashers.
Whirlpool offers an extensive selection of home appliances sold under its own brand name as well as others like Maytag and Amana. Its lineup includes:
KitchenAid sells many of the same appliance categories but has a narrower range of models and focuses more on specialty cooking products like its iconic stand mixer. Key products include:
One advantage of Whirlpool is that it gives you more breadth and options for essential appliances. KitchenAid offers less selection but tends to feature more innovative, chefs-oriented designs.
When it comes to style, Whirlpool tends to stick to simple, traditional silhouettes while KitchenAid exhibits more flaired, curvaceous designs. KitchenAid products come in a wider range of finishes though both brands offer popular options like stainless steel, black and white.
Reviewers praise KitchenAid appliances for their solid build quality and durability. The technology features do tend to be more forward-thinking and user-friendly compared to Whirlpool’s more basic controls and settings.
For example, KitchenAid’s top-end dishwashers include unique improvements like an ultra-fine water filter and a third rack for silverware. Meanwhile, Whirlpool dishwasher technology remains capable yet unremarkable.
In terms of price, Whirlpool is consistently the more budget-friendly option while KitchenAid commands premium pricing. Let’s compare some sample appliance MSRPs:
Of course, prices vary across different models and features but expect to spend around 30% more for a comparable KitchenAid. Sales can help lessen the price gap between the two brands.
The warranties are similar for both brands:
KitchenAid’s stand mixer comes with an exceptional 10 year warranty, highlighting its reputation for longevity. Overall, the warranties represent industry standards and provide decent protection. Extended warranties are available for purchase as well.
When comparing Whirlpool vs KitchenAid appliances, Whirlpool wins for affordability while KitchenAid is the choice for luxury features and prestige.
Whirlpool products will serve most home chefs reliably for years though without a lot of bells and whistles. KitchenAid offers less selection but makes up for it with top-end performance, technology and design.
Your budget and priorities will determine whether Whirlpool or KitchenAid is the better brand for your kitchen remodel or appliance upgrade. Carefully compare the two across the dimensions discussed in this post to make the right call for your home.
Is Whirlpool cheaper than KitchenAid?
Yes, Whirlpool appliances consistently cost less than the same type of KitchenAid appliance. expect to spend about 30% more for a comparable KitchenAid model.
Which brand is more reliable?
Both Whirlpool and KitchenAid score well for reliability and owner satisfaction. However, KitchenAid tends to rate slightly higher, especially for its dishwashers, washing machines and dryers.
Do KitchenAid and Whirlpool use the same parts?
No. While KitchenAid and Whirlpool are both owned by the same parent company, they operate as separate brands. Their appliances are designed and engineered independently, though some internal components may overlap. The outward parts are distinct for each brand.
